Find the channel that is quietly costing you clients

Twelve questions across Upwork, cold email, and LinkedIn. You get a status for each channel, the one to fix first, and the reason for every call. The verdict renders on screen, no email required.

What this scores against. Published platform rules and stated conventions: the published Google and Microsoft sender requirements, LinkedIn's commonly documented invite ceiling, and the operating bands I hold my own accounts to, like a well-run Upwork account getting a reply to about 1 in 10 proposals. The granular benchmarks I run for clients stay private and are not part of this page.

Upwork

The only channel where buyers post their problem first. Usually the fastest path to a real conversation.

Cold email

Owned-list outreach. Lives or dies on deliverability, not copy.

LinkedIn

Network plus reputation. The limits are the strategy; the account you protect is yours.

Skip any channel you do not run; it gets scored as an opportunity, not a failure.

Keep this readout

Optional. I send readouts personally, usually the same day, and you are not added to any list unless you tick the box.

Got it. Your readout is on its way.

Want the fix run for you?

I run these channels for agencies: one channel, two, or all three, month to month with no setup fee. What it costs is set by which channels you buy, your list volume and how many segments I run, so you get the number on the call with what it buys written next to it. Upwork Connects are on my card and inside the price. Thirty minutes and you leave with a read on your account either way.

Book a call, then decide

Fair questions

What does this diagnostic score against?

Published platform rules and stated conventions: the published Google and Microsoft sender requirements for cold email, LinkedIn's commonly documented invite ceiling, and the operating bands I hold my own accounts to, like a well-run Upwork account getting a reply to about 1 in 10 proposals. The granular per-niche benchmarks I maintain for client work stay private.

Do I need to be on all three channels?

No. Score what you run today; the ones you skip are scored as an opportunity, not a failure. The verdict tells you which channel is costing you the most right now.

Is the result really free and on screen?

Yes. The verdict renders on this page with no email required. Leaving an email only sends you a copy of your readout.

Go deeper on any channel: what a good Upwork reply rate looks like, cold email deliverability, LinkedIn outreach limits, or the full channel comparison.